Basic Factors to Consider for Advertising Products and Services

Advertising is an effective tool of marketing used for promoting products and services to be sold to generate business revenue. Thus, it won’t be wrong to say that the ultimate purpose of advertising is to push the sale of products and services through different ways of promotion. In the absence of advertising, it is difficult for others to know about your products or services. Although you sell high quality products at reasonable prices, you won’t be able to reach adequate number of buyers or the target audience to earn profit.Advertising not only promotes, but also establishes your brand amongst your target group. It positions your brand in such a way that your products or services become a replacement of the need they fulfill. The best instance of this is Cadbury ads appealing the audience in India to eat Cadbury chocolates, whenever they feel like eating sweets. Their ad copy – “Kuch Meetha Ho Jaye (means: Lets have some sweets)” with the characters eating chocolates indirectly asks people to replace Cadbury chocolate for traditional Indian Sweets. In short, ads help in building good reputation of the brand or company and gradually increase the sale of the products and services.Therefore, advertising can be considered as an investment that could indirectly improve your brand value and generate good returns in terms of sale. However, it is to be noted that ads won’t directly add to your sales or create a customer base for your product or service. It simply helps your brand to create a space in the subconscious mind of your target audience, who might end up being your consumer/customer. This vital role of advertising makes it an essential marketing tool, which is widely used across the world by even the business giants like Microsoft, Apple, Tata, etc.The whole idea of considering advertising as an investment makes it necessary for us to consider certain factors before advertising the products and services. The basic factors to be considered before advertising any product or service are as follow:In order to create a successful advertising for your product or service, follow some basic advertising principles:Aim and Objectives of Advertising: Identifying the main objective behind advertising your products/services is the most essential of all the factors. This is because without a proper objective one can never achieve anything in any field. Also, it helps you to evaluate how well the aim and objectives would go with your company or brand image. It also makes the ad campaign or the progress of the ads measurable and realistic.
Expecting immediate rise in sales: Expecting a sudden hike in sales after the advertisement of your products or services is like lying to your own self. Advertising is not a solution to your financial issues. However, it might gradually help you in pushing the sales of your products and services.
Don’t make false promises: The advertising works, only if the product or service meets the expectations of the target audience. If they don’t live up to their promises, then the advertising is more likely to fail. It might create some buzz at initial level even if your product or service is of low quality, but it will eventually fail. So, it is important to make promises that your product or service can fulfill.
Understanding your product: You must know the complete details of your product – be it materials or uses. This will enable you to know what your product can do to exist in the market. In your advertising, you could make use of its benefits or solutions as excuses for its sustainability in the market over the period of time.
Target prospective customers’ needs: You advertise products or services mainly to persuade your prospective customers to opt them against your competitors’ or ordinary products. Therefore, it is important for you all to understand the needs of your prospective customer. This will help you convince them easily by portraying you product as a means to meet their needs.
Ads must be informative and effective: Your ads must be able to educate your target group about the products’ USP and other benefits. Also, it should inform them about the products availability and why it should be used. Besides this, the ads must be effective enough to deliver the message to the audience in a creative, unique and convincing manner. It must grab their attention and leave an impact on the target audience. In simple terms, it must be effective enough to bring the customers to the product’s outlets or at least enquire about the product, if not buy.These basic factors, if considered, can really help you create great ads that would make sense and grab the attention of your target audience. The resulted ads would be distinctive, yet recognizable and easy to relate with your product or service. These ads would not only have good recall value, but they would also have the ability to convince prospective customers to try your product.

In App Advertising – Excellent Opportunity

Given the huge popularity of mobile applications, it is just the right time for industry players to monetize them. This can be achieved with In App Advertising, which offers the perfect opportunity for cashing in on the growing potential and demand for phone applications.Mobile phones have emerged as a great means for advertisers to promote their brand through ads before an application begins or while it is loading. The mobile phone advertising industry is highly fragmented with several participants, such as advertisers, developers, advertising agencies, networks and enablers. Although In App Advertising has yet to result in significant monetary returns for advertisers, it should be viewed as a long-term investment with the potential to pay back handsomely when the technology and market matures.The revenue generating power of mobile advertising, especially In App Advertising, is expected to grow with the improvement in smart phone penetration, improved quality and techniques of advertising, and better use of targeting techniques.The Process of In App Advertising
Interested in monetizing your application for an iPhone or Android? Approach an advertising agency or an advertising network provider and provide information about your company and the nature of application developed by you. Information about your application will help the advertiser choose an appropriate advertisement. Some advertising providers also test the viability of an application and its suitability to the instrument for which it has been developed.The next step is to download and develop a Software Development Kit (SDK) which will help in the incorporation of an in Application Advertisement. A developer can easily upload his application with the fully integrated SDK. Some ad or analytics providers also incorporate features that help developers understand the way people are using their applications and assess their revenues.Forms of In App Advertising MonetizationA large number of players are operating in the mobile advertising segment and have developed ways to insert advertisements in various mobile instruments, such as Android, Blackberry, iPad, iPhone, Palm, Symbian and Windows Mobile. Some commonly used In App Advertising are:- Banner Ads of varying sizes depending on the type of mobile phone
– Ads that link through to pre-existing websites that can be viewed by FlashiVdopia is a leading media advertising network provider that offers pre application videos for product advertisements or campaigns. These videos play when a user launches a specific application. iVdopia also offers Talk2Me ads that allow for greater interaction with the user. To know more about the company, visit ivdopia.com.

How to Start a Small Business on a Shoestring Budget

There are so many people accessing the Internet these days that businesses are slowly spreading their awareness online to catch the people’s attention and the efforts are worth it as profits continue to fuel these businesses despite the tough economic conditions. Those who do not have their own businesses are unfortunate, as they need to go through the tough procedure in learning how to start a small business, make a huge investment, and then hope everything goes well.But what if you already know how to start a small business, but do not have the budget that you need to make things happen? Actually, the basic principals in small businesses do not completely apply to online businesses. You can even go ahead and start your own online small business without going through the trouble of starting outside. Best of all, you can get started on a shoestring budget using these techniques.Utilize Free Web ResourcesA small business always begins with a website that introduces the business to opportunity seekers. Not all people have the knowledge and experience in web design, but there are plenty of free tools that make it really easy to setup an attractive webpage. Combine that with one of the thousands of free templates that can be found online and you should be able to create something that best represents your online business and you haven’t spent a single penny.If you want to add a layer of communication with your visitors, you can set up a blog and link it to and from your site. This way, you don’t have to update your site and focus more on adding new content to your blog instead. Blogs are great for giving reasons for your visitors to come back for updates and make your site more SEO friendly.Use Free Advertisement ApplicationsIn the Internet, you don’t have to spend money in order to make money thanks to the world of advertising. By registering at one of the popular advertisement application services like Google AdSense, you have the opportunity to gain a little bit of extra money from visitors that are interested with the content of your site. As long as you use free advertisement methods to get people to your small business site, you won’t be spending anything and have a chance to earn money that you can use for actual investments.Plan a Free Marketing CampaignYour small business won’t be complete without people visiting your site at a daily basis. In order to generate traffic to your site, you need to use free advertising techniques to drive traffic to your site without spending any money. Social networking, article writing, classified ad posting, and forum advertising are effective methods to include in your free marketing campaign.If you will notice, you didn’t spend anything in getting up this small business. Now you can freely spend your shoestring budget on items that matter including a domain name or any eBooks that you wish to give away as an extra for new registrants. Once you gain profits from your small business, use the money to slowly improve your business.