Advertising your products or your services will require a lot of work. However, if you are willing to try even the simplest measures, your business might be able to reach your advertising and marketing goals.Even if your business is just starting out, don’t think that you won’t get a share out of the market that is out there. Getting a few people to notice what you have to offer to them is already an achievement. Learning how to sustain and, later on, improve that interest is important.Keep in mind that you have a small business. You might not be able to compete with the big companies and their nationwide TV commercials or their billboards. It will be very hard for you to compete. Remember that you do not have the money as well as the resources in order to pull off such plans. However, what you can do is to be unique and creative with your plans. Advertise your product or service in a way that is uniquely your own. Your customers will be able to easily remember you and your company through these advertising strategies.Be sure to offer something to your clients or customers. Don’t just advertise and show your name and say what your company does. You also have to make sure that there are some things that will make new customers prefer having you over other established companies.As much as possible, make your rates lower than the market standard. It can be hard to convince buyers to shift to your product or service if what you are offering is more expensive than what they have been used to getting. But, be careful not to put a very low price tag. Customers can be suspicious and think that your product or service is just a scam.Go online and get as much people in your locality to connect with your business website or social networking page. Most websites can be maintained at a minimal price. Also, social networking websites are free. In addition, there is no need for you to hire an employee for this part of the marketing process. You just need to invest more time in order to improve your business’ online presence.Start small scale and then go to a larger plan. Starting small can mean that you will be able to protect your budget. You shouldn’t invest a huge amount of money on something that you don’t have full confidence in. Take this as a test of your marketing plans. You are not necessarily going full swing with your advertising efforts but you are also trying out which tasks you might invest more in to be able to promote your business.Make some minor modifications to reduce your marketing expenses. Instead of using a whole piece of paper that measures 8 x 11 inches, it might be wiser for you to use smaller pieces of paper. Surely, you won’t need a whole page to tell your potential clients what you have to offer for them. This can help you reach more people with the same amount of money.